A measurement programme on a real commercial domain. Not a ranking playbook.
What works today
- One pipeline measured stage by stage: fetch, retrieval, understanding, consideration, citation, action.
- Hypotheses registered before each run. Holdout sets stay sealed.
- A public repository with the method, the schemas and the scrubbed results.
Why it is in the lab
People now send agents to read for them. This site is built from what the lab learned: one source of facts, served to people and to agents.